Free for sellers & landlords

The smart way to instruct your estate agent

Compare agents' performance, book valuations and instruct the best one. All online.

Free instant valuation — no sign-up required
Save weeks of hassle Compare agents in 1 minute No obligation
Free
Cost
£15k+
Saved by Agents
< 1 min
Speed
What Our Users Say

Trusted by sellers and landlords
across the UK

"Helped me find an amazing estate agent really quickly. The whole process was straightforward and I felt in control the entire time."

EH
Ellie H.
Brighton

"Good experience, especially being able to book valuation visits online."

HP
Hassan P.
London

"Doing it all from a single place made the process really quick. No more chasing agents on the phone — everything was right there."

PK
Priya K.
London

"Was a bit nervous picking the right estate agent, but Swoople made it easy to see who was performing best in my area. Highly recommend."

ML
Mike L.
London

"Finally found an agent who actually delivers. Swoople showed me their track record first, so I could make an informed decision."

EC
Emma C.
Manchester

"Registered interest on a couple of houses and one actually turned into a viewing. Much better than refreshing Rightmove all day."

AO
Adebayo O.
Bristol
Why Swoople

Everything you need,
nothing you don't

We've stripped the complexity out of choosing an estate agent so you can focus on what matters — finding the right agent for your property.

All managed online

Find agents, compare their track records, book valuations, message them directly, and appoint your chosen agent — all from one dashboard.

Accelerate the process

Save weeks of coordinating with agents. Find potential buyers or tenants before you even hit the market, giving you a head start on your move.

Instruct with confidence

Get free instant valuations, compare agent performance data side by side, and negotiate fees transparently. No hidden costs, no pressure.

See It In Action

The smart way to instruct
your agent

Watch how Swoople helps sellers and landlords find, compare and instruct the best estate agent in minutes.

Watch the video
How It Works

Four steps to your
perfect agent

From listing your property to appointing an agent, we've made every step effortless.

1

List your property

Enter your postcode and a few details about your property. Takes less than 1 minute.

2

Compare local agents

We match you with top-performing agents in your area. Compare their stats, fees and track records.

3

Book valuations

Invite agents for free valuations. Schedule appointments online at times that suit you.

4

Instruct your agent

Review proposals, compare offers, and instruct your chosen agent. All managed online.

1

List your rental

Enter your postcode and property details. Takes less than 1 minute.

2

Compare letting agents

Review local letting agents on management fees, service level and track record.

3

Book appraisals

Invite agents for free appraisals. Schedule appointments online at times that suit you.

4

Instruct your agent

Review proposals, compare management fees, and instruct your chosen letting agent.

Built For You

Whether you're a seller or a landlord,
a buyer or a tenant

Swoople connects sellers and landlords with the best-performing estate agents in their area.

Sellers & Landlords

Compare local agents on real performance data. Book free valuations, review proposals and appoint the best agent — all from one dashboard.

Learn More

Buyers & Tenants

See listings before they hit the portals. Get a head start on serious properties and skip the noise.

Learn More

Agents

Gain appraisals based on your track record, win with your sales pitch. Connect directly with sellers and landlords ready to instruct.

Learn More
FAQ

Got questions?

Everything you need to know about using Swoople to find your perfect estate agent.

Swoople is for anyone involved in property transactions — sellers looking for the right estate agent, landlords seeking letting agents, and buyers or tenants searching for their next home. It's completely free to use.
A Swoople listing is your property profile — the details about your home that help us match you with the best-performing estate agents in your area. It's quick to create and easy to update.
No. Swoople is an independent agent comparison platform. We don't sell, let or manage properties ourselves. Instead, we help you compare local agents based on real performance data.
Yes, Swoople is completely free for sellers, landlords, buyers and tenants. We charge a small referral fee to estate agents when they are appointed through our platform.
We charge a small referral fee to estate agents when they are successfully appointed through our platform. This means our service is always free for property owners.
The concept was born in October 2024, and we officially launched in September 2025. We're growing rapidly across the UK with hundreds of verified agents.

Ready to find your
perfect agent?

Join thousands of sellers and landlords who chose smarter. It's free, fast, and puts you in control.

Get Started — It's Free
Sellers

Give your sale the best
chance of success

1 in 2 house sales fail. The right estate agent makes a difference. Find the best one for you based on performance, reviews and property fit, whilst finding potential buyers early.

Best Estate Agents Near Me
Why Sellers Choose Swoople

Sell smarter, not harder

Choose the best fit for you

Fastest sale? Highest price? Best service? Find the right agent for your needs to maximise the chance of a successful sale.

All managed online

Compare estate agents, get a free online valuation, book in-person valuations, message and appoint the best fit for you online.

Get moving sooner

Save weeks of hassle coordinating estate agents, and find potential buyers before you're even on the market, accelerating your sale.

Winging it vs. Swoople

Winging It
Swoople
Hope your agent is good
Know your agent delivers
Wait to see if buyers appear
Generate interest before you list
Pick whoever calls back first
Compare performance, choose the best
Negotiate face-to-face under pressure
Handle everything digitally, zero pressure
Cross fingers and hope for the best
Move with data and confidence
Wing it with your biggest asset
Strategic moves, smart results
Seller FAQ

Common questions

We empower you to easily compare estate agents in one place, providing transparent information about them, including Google ratings, track record, and fees.
Yes – our comparison tool enables you to compare up to 5 at a time. Once you're ready, you can invite up to 5 agents to give you an in-person valuation through Swoople.
No. Published Swoople listings are anonymous: only the street and postcode are shown, never the exact address or any exterior photos.
Because the traditional process can be opaque and slow. On Swoople you can compare up to 5 agents side-by-side in minutes, see clear differences in fees, performance and services, communicate directly with agents via Swoople chat, and generate interest and get real buyer feedback before appointing an agent.
Yes. You can invite your preferred agent through the platform (together with other agents for comparison purposes) and still benefit from early buyer interest and feedback.
Landlords

Find the best estate agent
for your rental

Easily compare estate agents near you on service, fees and profile, invite for rental valuations, and appoint the best agent online with confidence.

Best Letting Agents Near Me
Why Landlords Choose Swoople

Rent smarter, avoid voids

Choose the best fit for you

Fully managed? Fastest maintenance response? Strongest tenant screening? Compare letting agents for the service you need.

All managed online

Compare estate agents, get an instant rent estimate, book in-person rental valuations, message agents and appoint the best fit – all online, all for free.

Avoid voids

Save weeks of hassle coordinating letting agents, and find potential renters before you're even on the market.

Winging it vs. Swoople

Winging It
Swoople
Stick with the same agent out of habit
Know exactly what service you're getting
Assume ‘full management’ covers what you need
Generate tenant interest earlier
Accept fees without a clear comparison
Compare service and track record (not just fees)
Wait until the tenancy ends to think about options
Handle everything digitally, zero pressure
Hope compliance is handled properly
Feel confident you're compliant and covered
Wing it with your rental income
Protect income, reduce hassle
Landlord FAQ

Common questions

We empower you to easily compare estate agents in one place, providing transparent information about them, including Google ratings, track record, and fees. This transparency gives you the confidence you're appointing the right agent for you.
Yes – our comparison tool enables you to compare up to 5 at a time. Once you're ready, you can invite up to 5 agents to give you an in-person valuation through Swoople.
No. Published Swoople listings are anonymous: only the street and postcode are shown, never the exact address or any exterior photos.
Because the traditional process can be opaque and slow. On Swoople you can compare up to 5 agents side-by-side in minutes, see clear differences in fees, performance and services, communicate directly with agents via Swoople chat, and generate interest and get real tenant feedback before appointing an agent.
Yes. You can invite your preferred agent through the platform (together with other agents for comparison purposes) and still benefit from early tenant interest and feedback.
Buyers & Tenants

VIP access to the
property market

Find homes to buy or rent before they hit the market.

Find Homes
Why Buyers & Tenants Choose Swoople

See homes before anyone else

See properties first

Get a first look at pre-market houses before they hit the property sites.

Jump the queue

Register interest to be first in the queue for viewings when the property goes live.

Be in the know

Save searches and set alerts to stay ahead of the crowd.

How It Works

Four steps to finding your home

1

Enter your criteria

Location, budget, size.

2

Find potential homes

See homes to buy or rent before they go public.

3

Register interest

Show you're serious and ready.

4

Move ahead

Be first in line when the property hits the market.

Buyer & Tenant FAQ

Common questions

Swoople gives you the chance to see properties which are not even on the market yet, and register your interest in them so you can view them when the seller or landlord appoints an agent. Get ahead of the queue!
Not immediately. You can register your interest in a property during the pre-market stage. Once the seller or landlord appoints an agent, your details go directly to the appointed agent so you'll be well-placed for a viewing.
Agents

The future of agent
appointments is here

Sellers are assessing, inviting for appraisal, and appointing estate agents on Swoople. Create your agency profile to start being invited to pitch for free.

Create Your Free Profile
Why Agents Choose Swoople

Win more instructions

High-intent sellers only

Swoople digitises the end-to-end agent appointment process. Every seller is preparing to appoint, so don't miss out on being invited to pitch.

More selling, less chasing

Quick, free registration then sellers flow automatically. Spend less time prospecting, more time on what matters – appraisals and sales.

Only pay when you win

No inflated fees or commission split. Free to sign up, and pay just £195 when you secure a Swoople appointment.

How It Works

Four steps to winning more instructions

1

Complete your profile

Agents who complete an enhanced profile stand out.

2

Connect with serious sellers

Sellers see all local agents and shortlist their favourites.

3

Get invited to pitch

Receive digital invitations, then do your thing in-person at MA.

4

Win more instructions

Secure more listings, and only pay when you win.

Traditional vs. Swoople

Traditional Real Estate
Swoople
Rely on cold prospecting
Serious sellers come to you
Waste time chasing unqualified contacts
Instruction-ready opportunities
Upfront portal fees
Pay only when you win
Often forced to compete on price
Compete on merit & what makes you stand out
Uncertain ROI or share commission with comparison sites
Transparent, fair pricing
New Agents Added

Trusted by agents across the UK

Agent partner logos coming soon

Agent FAQ

Common questions

Swoople allows you to showcase your agency to potential sellers or landlords who wish to select and appoint agents online (so, most sellers and landlords). If a seller or landlord appoints you, you’ll also receive, without charge, details of any buyers or tenants who have pre-registered their interest, which may speed up the sales or rental process. Creating a profile is free and takes about 10 minutes.
There is no minimum period – you can register or unregister at any time.
Yes, at any time. But we hope you like us, get plenty of introductions, and want to stick around!
Sellers and landlords publish their properties and buyers and tenants register interest. Sellers and landlords will contact you via Swoople if they’re interested in appointing you. We pass interested buyers and tenants on to you once you’ve been appointed. Swoople serves as a free, passive pipeline for you, with great value fees only once you reach the instruction stage.
We offer a fair and transparent pay-as-you-win model. Full pricing details are available in your Agent Agreement.
All introductions come from registered, high-intent sellers, buyers, landlords, and tenants.
Any seller or landlord introduction is specifically for you; however, the potential seller/landlord may have also made requests to other agents as part of their evaluation process.
Once we have confirmation that a seller or landlord has appointed you through Swoople, we send any registered interest from buyers or tenants to your dashboard, so you can get off to a flying start with a downloadable contact list.
Appraisals are booked by the seller or landlord via Swoople. Sellers/landlords send an invitation request with their availability. You can then accept a time slot or respond with alternative dates and times. Once confirmed, the booking will be in your dashboard and it’s over to you!
Once you’ve met the seller or landlord, and given them your sales or rental proposal, they can decide to appoint you. You can then send them a URL link to sign your contract (or arrange signing using your preferred method). Once that’s done, we’ll send you the contact details of any buyers/tenants who registered their interest in the property and you should contact them as part of the sales/rental process.
No. We don’t act for sellers or landlords, nor do we put them in touch with buyers or tenants. We don’t negotiate sales or rental prices or handle client funds. We’re an impartial platform to introduce sellers/landlords and buyers/tenants to estate agents.

Get started with Swoople today

Free registration. Serious sellers. Fair pricing that only kicks in when you win.

Create Your Free Profile
Guides & Blogs

Smart moves start with
smart insights

Expert guides, tips and tools to help you navigate the property market with confidence.

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